NowLast updated 2026-07-26
Now
What I’m up to these days in a nutshell.
(This is a now page, and if you have your own site, you should make one, too.)
Work
- I am currently the Chief Technology and Product Officer (CTPO) at Track Titan, a London-based startup building AI-based coaching for racing drivers. Ultimately our goal is to become THE operating system for motorsports. Today, our users are already recording more than 1 million kilometres of racing telemetry every single day (!) across many different simulators.
- In my free time, I run Yudemon, a company focused on using creative technology to improve people’s wellbeing and performance. Think mindfulness app + high performance training + media arts project + AI. Currently Yudemon’s main offering is an iOS and Android HRV biofeedback app. A recent addition to the app is the “Heartwork”, a generative piece of art that is entirely unique for every user, and generated based on the biodata collected during their practice sessions with the app. After pausing the development for a while, I’ve recently really gotten back into it with some big new projects, from combining Yudemon’s physiological data with my passion for racing in my new ApexFlow project, to releasing some actual research coming out of Yudemon’s data.
- I still occasionally give talks or do consulting work around my book Time Off. If you’re interested in booking me, please reach out!
Life
- Sports: After finishing Tokushima Marathon in 2024 in 2:56:11, a time I’m super proud of and that took a ton of work, I’ve been slacking off a little bit. I don’t really have a specific running goal right now, but I’m hoping to get back into some longer distance events again. These days I’m much more focused on all-round fitness, going to the gym twice a week (one day squat-focused, one day deadlift-focused), indoor cycling twice a week in TrainingPeaks Virtual, and running the remaining three days.
- Racing: In 2024 I got really into sim racing (iRacing) and built myself a little sim rig to practice my racing skills at home. I love the obsessiveness of the racing community and the constant push towards perfection, as well as the extreme and sustained focus that’s required. This is what led me to my role at Track Titan as well as what triggered my ApexFlow project. I’m currently practicing a lot in Formula 4 where I’m at around 3k iRating (which puts me in the top ~5% of drivers), and in the Toyota GR86. I’ve recently also had a few chances to do track days at Fuji Speedway in real life – in a VITA-01 (a Japanese single seater) and a Toyota 86 – and am tentatively eyeing to do my first real race in the 86 later this year. Unfortunately it’s a rather pricey hobby, so I can only do it very sporadically.
- I’m going through a bit of an identity crisis as a “writer”. Being a writer was so central to my personality and thought process for so many years, but recently I just haven’t found the time or inspiration or whatever to actually write regularly. How long can I keep attaching that label to myself without writing before it expires? I guess the best solution would just be to actually start writing again.
- Our dog Kantaro is keeping us busy. He’s through the puberty phase, but still super high energy, so for now just trying to keep him as busy and engaged as possible – a tired dog is a happy dog.